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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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05174_Field_OMJE T1.txt
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1996-04-10
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Q: McLuhan seemed to fall out of favor in the
1970s and ’80s, but recently there has been a real
resurgence of interest in his work. Can you put
this re-birth into context for us?
A: Okay, let me try this way. McLuhan’s stunning
catapult to fame in the 1960s put the whole topic
of media and its connection to cultural change on
the map. That had never been done before. With
the book Understanding Media , McLuhan put that
subject squarely on the agenda. He took a lot of
flak, not only because of what he had said, but
because of what he was talking about—namely
media. Media was a discredited subject. It was not